How will manufacturers collaborate more with retailers over the next 10 years? - UK

Epicor Kinetic

Professor Woudhuysen begins from the premise that in the fight for margin, scale and profitability, the relationship between manufacturers and retailers has been fractious. He says that’s about to change. Social trends and technological innovation mean that the concept of shopping is changing forever and will force manufacturers and retailers to collaborate in the same common interest. Enlightened manufacturers are considering the experience of buying their brand and how to use technology and media to better use limited retail space.

Industry: Manufacturing
Video Type: General
Duration: 2:06