Epicor, Google Collaborate in Convenient New Auto Parts Search Feature

Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, today announced that it has collaborated with Google LLC in the development of a convenient new consumer-facing search feature covering automotive replacement parts. Powered by the Epicor ListingExpert parts listing solution, the feature will enable Google users to quickly identify local and online availability and pricing for any of millions of parts sold through aftermarket suppliers. Industry research indicates that more than 90 percent of automotive enthusiast shoppers begin their parts searches online.

Epicor will demonstrate the new search feature in its booth (2238) during the 2018 AAPEX Show, Oct. 30 through Nov. 1 in Las Vegas.

The Epicor ListingExpert solution will serve as the local parts inventory and pricing engine for a local Google storefront for each participating business location. When used in conjunction with Google Ads, a consumer searching for an oil filter for a Ford Explorer, as one example, will generate not only the corresponding part number(s), but also availability, pricing and Google geo navigation to the local store represented in the ListingExpert database. Store participation in this feature requires Google and ListingExpert subscriptions.

• “This powerful new search feature can help traditional parts stores grow by connecting with the millions of consumers who begin their searches online and who might not be aware that a convenient local source could fulfill their needs. The sale of a single filter, headlamp, wiper blade or other part to a new customer could result in a long-term business relationship extending over a much broader range of products.”
• - Rod Bayless, senior director, industry data analytics, Epicor Software

The Epicor ListingExpert solution enables replacement parts providers to easily list any number of available products, along with pricing and other information, on leading eStore solutions. By integrating the solution with Google, Epicor can communicate a participating store’s available

inventory and pricing—updated on a daily basis—to the world’s most widely used search engine.

To see a live demonstration of the new Google search feature, please visit the Epicor exhibit (2238) at the 2018 AAPEX Show, Oct. 30 through Nov. 1, 2018, in Las Vegas.